Updating Our Progress
July 8, 2008.
It is a date that will be marked on AJU’s annual calendar as the day we changed education when we announced our sponsored tuition program.
After two months, I am proud to say that the program has been a success and will continue to get better as we learn and grow. For those keeping score - since we announced the program, we have enrolled over 118 new students. While this may not seem like much compared to the giant schools which can do that amount daily, it’s a huge deal for us. Those 118 new students represent a 20% increase in our enrollments in just two short months.
The amazing part about this is that the program has taken off with almost no marketing outreach on our part. We’ve released our message, engaged the community of students, and have seen a flood of inquiries.
Ultimately, these two months have gone a long way to validate our strategy: There is indeed no reason for us to spend thousand of dollars (per graduating student) to attract students. We’ve got a new way - a different way - to do this which allows us to spread the message through other sources. At the end of the day – we are succeeding because we have high quality education at the lowest possible price.
Look for more good things to come soon...including an announcement about PupilCity’s official launch as well as the launch of the Andrew Jackson University Campus!
Happy studying,
Don Kassner
It is a date that will be marked on AJU’s annual calendar as the day we changed education when we announced our sponsored tuition program.
After two months, I am proud to say that the program has been a success and will continue to get better as we learn and grow. For those keeping score - since we announced the program, we have enrolled over 118 new students. While this may not seem like much compared to the giant schools which can do that amount daily, it’s a huge deal for us. Those 118 new students represent a 20% increase in our enrollments in just two short months.
The amazing part about this is that the program has taken off with almost no marketing outreach on our part. We’ve released our message, engaged the community of students, and have seen a flood of inquiries.
Ultimately, these two months have gone a long way to validate our strategy: There is indeed no reason for us to spend thousand of dollars (per graduating student) to attract students. We’ve got a new way - a different way - to do this which allows us to spread the message through other sources. At the end of the day – we are succeeding because we have high quality education at the lowest possible price.
Look for more good things to come soon...including an announcement about PupilCity’s official launch as well as the launch of the Andrew Jackson University Campus!
Happy studying,
Don Kassner
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